Germen Estudio is an architecture and design office specialized in creating museographic experiences for a wide variety of exhibitions, ranging from modern and contemporary art exhibitions to displays of anthropology, material culture, archival documents, as well as exhibitions that explore economics processes and community narratives. Our design philosophy is based on the conception of active and versatile museographies that allow adaptation, reuse, transformation and change. Overcoming the limits of the traditional “white cube” by eliminating the bureaucracy in the use of drywall and advocating for a museography that explores other materials, constructions and exhibition systems that provide visitors with a comprehensive experience in which the exhibited work converges, the presence of the viewer, the museographic furniture and the architecture of the museum. Our goal with exhibition design is to transform the museum visit into a dynamic and memorable experience that transcends traditional conventions.

Giacomo Castagnola received his Master of Science in Art, Culture and Technology (SMACT) from the School of Architecture and Planning of the Massachusetts Institute of Technology (MIT) in 2013, and holds a degree in architecture and urbanism from Ricardo Palma University (URP) in Lima Peru. Originally from Lima, Peru, for seven years (2003-2010) he lived and worked in the Tijuana / San Diego border region where he established Germen, an architectural and design studio, to investigate the self-organized "informal" city that composes up to 40% of the urban and growing infrastructure of many Latin American cities. Currently, Castagnola works in Mexico City in architecture for exhibitions and museographies that explore new ways of displaying archives of art and material culture.

Logo Germen


Giacomo Castagnola


Erik López
Cristóbal García

Past Collaborators

Fernando J Limón — San Diego, CA
Fernando Becerra — San Diego, CA
Carlos A. Augusto Paz — Tijuana, MX